Criterion.B is a branding and multifamily marketing agency that builds strong brands. The detail-oriented and driven team is known for attentive customer service. They have a passion for creating engaging content for their clients based on a deep understanding and dedication to analytics. They continue to exceed expectations and build a strong creative product, with their newest hire, Greg Ratzlaff.

“As we continue to meet our client expectations, we strive to improve our creative product, and by doing so, we’ve brought Greg onto our team,” said Ashley Tyndall, Director of Corporate Communications. “He’s an experienced creative leader, brand builder, and designer who has served national and international Fortune 100 and Fortune 500 clients such as HBO, Samsung, AT&T, and Southwest Airlines.”

Ratzlaff specializes in brand development, multifamily marketing, corporate identity, UX design and strategy, and digital advertising campaigns. Greg will oversee and manage all creative work for Criterion.B and will provide strategic insight from a business development standpoint.

“I’m excited to join Jon and everyone at Criterion.B,” Ratzlaff said. “There is a great team in place and they are doing some really strong work. I’m excited to bring my experience in brand development and digital multifamily marketing to the agency’s level of marketing services for their growing list of clients in Dallas and other markets nationally.”

Want to read about other team members who joined Criterion.B? Check out this past announcement for Account Manager Samantha Blunck.

About Criterion.B

Criterion.B is an agency focused on multifamily branding and inbound marketing. We provide ROI, drive business growth, and build brand identities for our clients. For more information, visit Criterion.B’s website.

Criterion.B Office Hours: Monday — Friday, 8:00 a.m. to 5:00 p.m. CST