Canonball, a leading multifamily marketing agency focused on branding and inbound marketing, is proud to announce its new name, Criterion.B.
The multifamily marketing industry is ever-changing, and with it, so are marketing methods. The latest shift — beyond the focus of snappy headlines and beautiful graphics to fully integrated, measurable tactics, is one that has staying power. While many multifamily marketing agencies claim to have the tools and mindset for offering return on investment, this new methodology shows actionable steps and results in this regard, and seeks to refine these tactics.
A Bold Move, A Changed Brand
In January of 2017, Canonball took a bold move in this direction by changing its brand, in creating Criterion.B.
Much like traditional advertising, digital multifamily marketing is not one size fits all. Every company has a different audience segment, a different voice, and a unique story — and the same methodology that might work for one company may not work for another. Rather than blindly accepting the industry standard and thoughts, the team at Criterion.B strives to not only create their own thought leadership but to prove it.
As we adopted this approach across the multifamily marketing agency, we saw it fitting to reflect this attitude in a new brand. Thus the agency formerly known as Canonball became Criterion.B.
The Meaning Behind Criterion.B
In this rebrand, we plan to forge our own path through innovative methodologies. As a synonym for Canon, Criterion is a nod to its roots as a multifamily marketing agency that seeks to offer measurable results. The “B” is a reference to A/B testing which is our commitment to making data-driven decisions on behalf of ourselves and our clients. Rather than separating the defined roles of creativity from analytics, Criterion.B believes these two mindsets should be combined to maximize what is possible through content multifamily marketing.
“Canonball has historically been known for apartment web design and development and full-service multifamily marketing across multiple verticals. With our focus on multifamily and data-driven decision-making, we felt the time has come to separate from our brand identity. This change does not affect anything with current clients as our parent company is still Canonball Creative Inc.,” states Jon Simpson, CEO of Criterion.B.
Operating as Criterion.B, our multifamily marketing agency aims to drive strong ROI, drive business growth, web designs, and build brand identities for our clients.
Contact Ashley Tyndall at ashley@criterionb.com with any questions.
