From property management software providers and apartment ratings platforms to multifamily roofing and construction companies, we’ve got all the resources you need to launch and maintain a successful marketing campaign. Browse our library of free resources below and download your free copies!
Running an inbound marketing campaign for your commercial real estate business can be difficult. Once you draft your buyer personas and map their journeys, what's next? Typically, it's time to put together a campaign. That means writing content to your personas. Planning your content the first time can be rough. That's why we've put together this handy template to get you started.
There's a lot that goes into a brand's identity and logo, but getting started on the color schemes is a great first step. Use our color wizard's detailed algorithm to find out what color themes fit your brand identity.
Not seeing the marketing results you want? Knowing how to improve your marketing efforts can be a challenge when you are too close to the problem. When you consult with the team at Criterion.B, we take an in-depth look at your marketing efforts to determine the best plan of attack for you and your business.
The key to success with digital marketing is to have an integrated strategy that speaks to your customer in ways they want. Download our infographic to see how an integrated strategy like inbound marketing can benefit commercial real estate companies.
Millennials are the new renters in town, and it's throwing the multifamily industry through a spin. Knowing what millennials want in their apartment space can be a challenge for marketers who are used to the demands of previous generations. Download the infographic to help develop your millennial buyer persona today!
Developing a distinct brand in the multifamily space is tough work. The brand should capture the personality of the property while being inviting to prospective residents. Brands that achieve this find great success, while others blend into the crowd.
The key to a successful marketing campaign is strong content, written to a specific audience. But determining that audience isn't always simple. With our multifamily persona worksheet, you can learn how to develop your own personas that speak to your customers' needs, and help you align your marketing.
Marketing a multifamily property in the digital world is a huge challenge — but it doesn't have to be. Discover how the digital methods of inbound marketing work to help promote your property and help you find success.
Search Engine Optimization is one of the great mysteries of the web. While everyone knows they need to optimize their website in order to rank well on Google, understanding how to properly approach SEO causes some hang-ups. Use our guide to know which SEO practices are worth keeping, and which are a huge mistake.
When it comes to marketing for commercial real estate, knowing what to do can be overwhelming. When you are running a full-funnel digital marketing campaign, keeping track is even more difficult. From Attract to Delight, this checklist of 10 items will help ensure that your first campaign is a success!
We get that it's tricky to start a new strategy. While you may be overwhelmed, the gear-up process for your marketing strategy can be a breeze with the right tools. That's why we've put together this handy inbound marketing kit. This resource includes four major tools that we use in-house to outline our inbound marketing efforts.
Marketing in real estate has become stagnant, with most businesses falling back on their existing marketing efforts despite their inefficiency. For those looking to change, struggles come in the form of not knowing or understanding how alternative strategies could potentially impact their business. We put together a marketing story infographic, looking at four popular marketing methods and explaining how they impact a fictional company looking to grow and expand.
Marketing has evolved a lot in the past few years, and marketers can find it difficult to keep up. Getting an idea of where your marketing ranks can be difficult, but with our quiz, you can discover whether your combined efforts need a little extra work, or if you are coasting along fine.
Social Media Checklist
Running social media for a business is not the same as running social media on your personal account. With our checklist, you can run through the best practices of social media for your property to ensure that your social campaigns are a success.