S2 Capital recently selected the team at Criterion.B, a marketing and multifamily branding agency, to redesign and develop their online brand experience.

S2 prides itself in being a multifamily investment platform in the Dallas/Fort Worth area. Since 2012, they have acquired over $400 million in multifamily Class B and C communities.

Through the successful investment of over $75 million in upgrades and renovations, they are deeply committed to providing exceptional living experiences and trusting the team at Criterion.B to translate that experience to the online space.

“The website of any brand is the front door of the business,” said Criterion.B CEO Jon Simpson. “It’s the first stop for first impressions and brand interactions. We’re excited to emphasize their core values while sharing their portfolio in a way that matches their commitment to excellence.”

About Criterion.B Multifamily Branding Agency:

Criterion.B is a multifamily branding agency focused on the multifamily and commercial real estate industry. We provide ROI, drive business growth, and build brand identities for our clients. Our multifamily branding agency aims to maximize the multifamily marketing potential of your property portfolio — whether as a developer, investor, or vendor — by driving the right apartment leads to your property or organization.

For more information, visit www.criterionb.com. Our multifamily branding agency office hours are Monday through Friday, 8:00 a.m. to 5:00 p.m. CST.