The Lubbock, Texas affiliate chapter of the American Advertising Federation recently selected Criterion.B multifamily branding agency’s CEO, Jon Simpson, as a guest judge for the 2017 Awards.

The American Advertising Awards (formerly the ADDY’s) recognizes and celebrates advertising agencies across multiple mediums and on three levels of judging: local, regional, and national. This competition recognizes creative excellence and rewards the art of advertising.

Simpson was honored to be asked to provide leadership in this capacity.

“Criterion.B is excited and honored to have been selected to contribute to the efforts of the American Advertising Federation,” said Simpson. “AAF Lubbock has great talent and has always been an incredibly hospitable group.”

Simpson leads the team at Criterion.B with the unique ability to produce ROI, drive business growth, and build brand identities for his clients. He founded Criterion.B as a multifamily branding agency focused on branding and inbound marketing. His experience and drive to lead his own agency, as well as represent the AAF (American Advertising Federation), make him an excellent choice for judging on this prestigious level.

About Criterion.B Multifamily Branding Agency:

Criterion.B is a multifamily branding agency focused on the multifamily and commercial real estate industry. We provide ROI, drive business growth, and build brand identities for our clients. Our multifamily branding agency aims to maximize the multifamily marketing potential of your property portfolio — whether as a developer, investor, or vendor — by driving the right apartment leads to your property or organization.

For more information, visit www.criterionb.com. Our multifamily branding agency office hours are Monday through Friday, 8:00 a.m. to 5:00 p.m. CST.