Where Content, Creativity & Multifamily Marketing Collide

Interchanging the terms marketing and advertising is commonplace today. However, understanding the difference between the two is important in order…

Brand identity is one of the most valuable assets of any business. On…

The multifamily marketing industry — and your residents — are changing fast. Are your processes changing with them?…

From new regulations to advanced technology, the multifamily industry is constantly changing — and so too are your consumers. This is why it is only natural to change…

Promoting a product without knowing who your target audience is — or what they want — is an impossible task. You will just be making decisions based on what you…

Think about what your top source of new business leads was last year for your commercial real…